The brand is famous for its eye-catching and elegant jewelry that often has a raw twist and a cool edge. The look is upscale while still being “affordable luxury”. The brand has regularly featured in popular fashion and lifestyle media and has a growing international fan base. The jewelry has been seen on celebrities such as Miley Cyrus, Katy Perry, Dua Lipa, Alesha Dixon and many more celebs. Additionally, a wide range of fashion influencers love Sif Jakobs Jewelry, and the brand frequently appears in their So Me channels. Today Sif Jakobs Jewelry is represented internationally and is a widely sought-after brand by discerning and fashion forward retailers as the category leading brand in silver & zirconia jewelry and watches. The brand is a proud winner of various prestigious European jewelry awards.